Boro Sukher Khabor Gai

I am singing news of the greatest happiness! At the place known as Surabhi Kuñja in Śrī Navadvīpa, the Marketplace of the Holy Name has now been opened-and Lord Nityānanda Himself is the Proprietor.

Such wonderful things are going on in that blissful marketplace! Śrī Nityānanda Prabhu is selling the pure Holy Name wholesale, merely for the price of one's faith.

Seeing the assembly of devotees eagerly waiting to purchase the Name, Lord Nityānanda first examines each of them to test their qualification, then He sells them the Name by bargaining for His price accordingly.

O my dear friends! If you really want to buy this pure Holy Name, then just come along with me, for I am now going to meet with this Nityānanda Mahājana.

Thus, you will finally be able to acquire the pure Holy Name. I will also take my due commission, and in this way all three of us will fulfill our desires.

Śrī Nityānanda Prabhu is so extraordinarily merciful-accepting only one's faith in the Holy Name, He bestows the topmost divine bliss.

When Nitāi sees a tear welling in someone's eye upon chanting the name of "Gaura!" He instantly gives His support to that person, indeed, He bestows all divine opulences.

He gives that person genuine realization of the pure teachings of Śrī Kṛṣṇa as found in the Bhagavad-gītā and Śrīmad-Bhāgavatam. While displaying all this inconceivable mercy, He pays no attention to one's caste, material wealth, mundane knowledge, or physical ability.

Now, dear friends, please reject all of māyā's entangling snares. If you are a householder, then just remain at your home, if you are renounced, then just live in the forest. Either way, nothing more will trouble you.

We no longer need to fear the terrible Age of Quarrel, for the most merciful Lord Nityānanda gives the Holy Name to anyone and everyone-even to the lowest among men.

Bhaktivinoda loudly calls out and proclaims to all, "OTHER THAN THE LOTUS FEET OF LORD NITYĀNANDA, THERE IS NO SHELTER!"